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Marketing


9 Ways M&A Advisors Can Increase Dealflow
So few companies, too many advisors! M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done. Within this article, I’ll discuss how M&A advisors can Increase Pipeline Opportunities, Improve Lead Conversion Rates, Increase Marketing ROI and Build a Better M&A

Alex Lawford
Oct 195 min read


Account-Based Everything, ABX or ABE what is it?
Account-Based Everything (ABX) - a company-wide strategy where sales, marketing, and customer success operate as one cohesive team.

Alex Lawford
Oct 193 min read


Tinned Fish Reviews - A Fun Marketing Study
A passion project starts with devoting time, effort, energy and creative thought towards making something awesome and even sometimes something wholesome like Tinned Fish Reviews.Instagram for me is mostly cats and surfing (I do have some comments about the new algorithm though).

Alex Lawford
Oct 172 min read


Lead Nurturing across Product, Marketing & Sales
The Art of Nurturing Across Product Marketing & Sales. To make calls count align across product, marketing and sales, and product teams:

Alex Lawford
Oct 174 min read
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