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Alex Lawford
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Founder - Refiner Agency
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Join date: Aug 4, 2025
Posts (8)
Dec 18, 2025 ∙ 6 min
What 5 Content Types Work Best for LLMs in B2B Search?
Large Language Models (LLMs) are rapidly transforming how B2B buyers search, research, and make purchasing decisions. For content marketers, this shift means adapting your strategy to create content that LLMs can effectively ingest, summarize, and present as authoritative answers.
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Oct 27, 2025 ∙ 6 min
Tiered Account-Based Selling: From 1:1 to 1:Many - Finding the Right Fit
Tiered account-based selling is a framework that balances personalization with scalability so your sales and marketing teams can focus where it matters most.
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Oct 20, 2025 ∙ 4 min
The Refiner Newsletter - Refining Life (Musings From SE Asia)
I’ve been doing a lot of soul-searching. To truly know thyself, you have to understand what drives you - the environments you thrive in, the spaces that make you feel at ease, and the conditions that help you stay genuinely productive.
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