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SEO


What 5 Content Types Work Best for LLMs in B2B Search?
Large Language Models (LLMs) are rapidly transforming how B2B buyers search, research, and make purchasing decisions. For content marketers, this shift means adapting your strategy to create content that LLMs can effectively ingest, summarize, and present as authoritative answers.

Alex Lawford
Dec 18, 20256 min read


The Refiner Newsletter - Refining Life (Musings From SE Asia)
I’ve been doing a lot of soul-searching. To truly know thyself, you have to understand what drives you - the environments you thrive in, the spaces that make you feel at ease, and the conditions that help you stay genuinely productive.

Alex Lawford
Oct 20, 20254 min read


9 Ways M&A Advisors Can Increase Dealflow
So few companies, too many advisors! M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only get paid when the deal has been done. Within this article, I’ll discuss how M&A advisors can Increase Pipeline Opportunities, Improve Lead Conversion Rates, Increase Marketing ROI and Build a Better M&A

Alex Lawford
Oct 19, 20255 min read


Lead Nurturing across Product, Marketing & Sales
The Art of Nurturing Across Product Marketing & Sales. To make calls count align across product, marketing and sales, and product teams:

Alex Lawford
Oct 17, 20254 min read
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