Tinned Fish Reviews - A Fun Marketing Study

The days of me being a professional surfer are long behind me, they never started tbh. A passion project starts with devoting time, effort, energy and creative thought towards making something awesome and even sometimes something wholesome like Tinned Fish Reviews. Instagram for me is mostly cats and surfing (I do have some comments about the new algorithm though). I’m no influencer, nor would I want to be. But sometimes, a normie comes to the surface who is wholesome, good hearted, fun and loves something truly quirky.

Type Tinned into Instagram - only 5 accounts show up. One of these has 260k followers. Tinned Fish Reviews is a marvel of the age we live in where someone with a passion ‘Tinned Fish’ can rise to influence and become something that can have a ‘mainstream’ following.

Do people care about tinned fish? No. But it’s about the characters behind it. Similar to how a business leader like Steven Bartlett, Peter Jones or Simon Squibb… make content for founders, Tinned Fish Reviews featuring costar King Arthur wet the appetite of fishy fanboys / canners (both sound wholly inappropriate) / maybe just tinners for good measure love watching it. 

Take your pick at Surstomming, Cockles, Canadian Maple Wine Salmon and Spiced Sardine Roe,

Simple Messaging - Let Us Decant The Tin

Create simple messaging, sell merch - nice!

Focus on one thing

Only fish, in a tin.

Become a Master of the The Thing

Know everything you have to know about tinned fish.

Give a Ted Talk on Tinned Fish

Not really but he does speaking engagements at Borough Market. 

Sell something of value. 

He sells happiness to his viewers. No politics.

No agenda.

Just fish.

Keep it simple, have fun and be consistent. 

At the end of the day that is what great marketing is about.